During this year, they drew inspiration from their catalog of tactical watches and prototypes from the past, delivering the first branded consumer watches in their 133-year history. However, 1993 marked a pivotal turn in Panerai’s history as they recalled their legacy in the military watch space. Civilian Market Debutĭino Zei became the first non-Panerai to lead the company since its inception, and from 1972 to the early 1990s, he directed the brand to focus on other opportunities like dive tools, aerospace components, and radio equipment-this endeavor nearly made their watchmaking efforts end. By 1970, the company no longer provided watches to this organization, which is when it began to make changes and offer watches to the civilian market. The initial Panerai watches produced in the Florence based workshop were released between19, with most of them being provided for the Italian Marina Militare. In 1916, they even created Radiomir to meet the navy’s needs-this radium-based powder gave luminosity to dials, and its high visibility and water resistant adhesive qualities quickly became a trademark element to Paneria’s lineup. Soon, the brand became the official supplier of timepieces and precision instruments like deck dials to the Royal Italian Navy. At the time, the brand was known for creating timepieces that were the perfect combination of Italian design, Swiss technology, and a passion for the sea. By 1900, the company was under the leadership of Guido Panerai, Giovanni’s grandson.
In 1860, Giovanni Panerai founded the Officine Panerai company, serving as a watchmaking school, repair workshop, and showroom. The Panerai Watch: History Military-Inspired Beginnings Or, shop for similar models when you explore our sweeping collection of military and dive watches. If you’re interested in learning more about the brand’s history, be sure to read this article about the History of Panerai. Whether you’re looking for a pre-owned Luminor model or a limited edition piece, our suite of Panerai watches is comprehensive and impressive. Additionally, the brand’s rich history and ties to the Italian Navy satisfy collectors who have a sweet spot for the past. Exquisite, unique designs have resulted in many calling Panerai watches “art in motion.” These timepieces have become popular among the most discerning watch enthusiasts, boasting recognizable design and component cues like cushion-shaped cases, large crown guards, quality in-house calibers, and water resistant functions.
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